Hello! Thank you for being curious about Armed Creative.

Behind the Name:

I technically founded Armed Creative in 2014. However, this work had been organically growing since 2009 when I started taking on small projects for family and friends. The name is a play on my married name, Armbrust (which means crossbow), and the original logo had two crossed arrows (which means friendship). You could say the intention behind the brand name is quite layered. It’s a nod to my husband, it is rooted in deep appreciation and respect for relationships, and it speaks to the experience that led me to build Armed Creative in the first place.

About:

Armed Creative wouldn’t be what it is today had I always been in the branding industry. My background involves working in land development with a national home builder, land acquisition with a local residential developer — as well as sales & marketing for a luxury real estate brokerage, luxury magazine, and commercial art & industrial complex. My experience in the business world, and the knowledge and skills I gained from working in a variety of roles within the real estate space, have provided me with the unique ability to speak the language of my Clients. The path that led me to offer creative services to small business owners has brought me to a place where I am fully armed to deeply understand your needs — creating partnerships that enhance your businesses even beyond design and branding.

What started as a side project in addition to my full-time career, turned into my sole endeavor once my first-born daughter arrived over ten years ago. During that time I persisted through a career metamorphosis where I left my job in order to prioritize my family and advocate for our daughter’s medical needs — and working every free hour on building up Armed Creative. I can understand and appreciate that running a small business requires you to wear many hats, requires a fair amount of grit, and requires you to continuously learn and evolve. I truly love what I do… listening to the goals and aspirations of your businesses and partnering with you to help bring them to life. You inspire me.

— Krista Armbrust | Owner